Davies Imaging Group
Overview
Davies Imaging Group needed a professional and engaging online presence to showcase their real estate photography and videography services. I took on the full design and development of their website, learning Webflow from scratch to bring the project to life. Since the initial launch, I’ve continued to manage updates, maintain the site, and evolve the content to keep up with the company’s growth.
Goal
The objective was to create a website that reflected the high quality of Davies Imaging Group’s work and helped convert potential leads into clients. The site needed to clearly present their service offerings, highlight portfolio work, and make it easy for users to get in touch. It also needed to stand out in a competitive market while remaining easy to update as the business evolved.
My role
I led the entire process end to end — from concept to execution. I designed the site’s layout and interface, implemented the build in Webflow, and have served as webmaster ever since. That includes ongoing content updates, layout adjustments, and performance improvements to keep the site fresh and functional.
Timeline
Jan 2022 - present
Research
I worked closely with a marketing consultant to define the company’s brand identity and ensure the visual direction supported their positioning in the market. I also collaborated directly with the company owner to understand his goals and preferences. To inform the design, I analyzed competitor websites both inside and outside the real estate space, focusing on structure, content clarity, and ease of navigation. This research helped define a user-friendly structure tailored to prospective clients who value speed, trust, and visual storytelling.
Design
The site was built entirely in Webflow, with an emphasis on clean layouts, easy-to-browse portfolios, and clear calls to action. I intentionally kept the design modular, so updates could be made quickly as the business scaled. As the site evolved, I continued iterating to improve flow and content structure while optimizing performance and accessibility. You can view the live site here: daviesimaging.com
Future Considerations
As Davies Imaging Group continues to grow, the site will need to expand to include additional service offerings and more advanced visual content. Future updates may include CMS-powered galleries, booking integration, or customer testimonials to further boost engagement and credibility. I plan to continue supporting and evolving the site as the business needs grow.
